Wednesday, August 08, 2007

It's not coffee, it's a religion

Found an interesting post by Chris Pirillo on Peets vs Starbucks. In which he writes:
If you consider yourself a Starbucks fan, you are to be considered someone who doesn’t know good coffee - and therefore, your opinion on anything related to coffee is completely null and void. I have nothing against Jana personally, but it really pisses me off when people try to compare Peet’s to anything else. Comparing Peet’s to Starbucks is like comparing Ruth’s Chris to the Sizzler. Gimme a break - they’re not even in the same league.

As a coffee lover and coffee house addict, I agree with Chris that Peet's offers a superior product (coffee and espresso. i generally dont try the iced stuff) and experience (service, ambience). And of course, the selection of teas at Peets is in a completely different league. However, Starbucks has some great stuff with the Sumatra and House blend.
On an interesting note, great news is that Starbucks is coming to India (Delhi and Mumbai) in next few months. It will be interesting to see how the Indian population reacts to Starbucks given the already over saturation in popular areas of Barista, Cafe Coffee Day and Costa. It is not uncommon to see all three vendors present in the same marketplaces very close to each other. What will Starbucks compete on? The experience at these cafes is already really good with nice sofas, guitars, games, books etc. Not sure if the general population is discerning enough to pick Starbucks on the taste (drip coffee and cappuccions/lattes are relatively new to the general Indian population). Here's an idea: Most of the existing places open only after 10 or 11 am or so. What I miss is the early morning dose on my way to work or right after a nice run. A cafe that opens at 6 am will certainly get me there. Found another interesting post on this on the unofficial Starbucks gossip blog.


tanveer said...

Dunno about Peet's, but what Starbucks achieved is an above average product distribution in a massive scale. I was in Canada (Toronto, montreal) couple of months ago and that country is this disease of a store named Tim Horton. I would drive pretty far to get coffee from sbux.

Fondea said...

Good words.